BUSN20019 Professional Project Term 2 – 2019

1 Project plan and project proposal
Assessment Type
Research Proposal
Task Description
Unit assessment overview
During this unit, you will complete an individual professional research project that contains a number of
cumulative components – this means that Assessment 2 will build on the components assembled in
Assessment 1. You will be given significant feedback and feed-forward during and after Assessment 1,
which you must use to develop Assessment 2.
In this unit, you will demonstrate a synthesis of the knowledge, learning, business research
methodologies, and professional skills that you have acquired and practiced throughout your ENTIRE
Masters course. In particular, this unit builds upon your previous work in the unit Research in Business.
However, this time you will actually do a research project. The Professional Project will be
based SOLELY on publicly available raw secondary data and it is important that you familiarise
yourself early in the unit with the meaning of ‘publicly available raw secondary data’. You will work
independently (although within a structure) to plan, carry out and report on an investigation that
addresses an issue or problem in business relevant to the profession, towards which you are studying
now (this must be one of the following: marketing, accounting, management, or human resource
management). Throughout the term, your independent study will be supported by Moodle resources,
interactions with a campus tutor/lecturer, who will provide guidance, and a series of web-based
interactions with the Unit Co-ordinator (these will be scheduled as and when required throughout the
term and communicated via Moodle and email).
Assessment 1: Project proposal (40%)
This assessment will be completed in two steps.
Step 1, worth 15% of total unit marks: Single-page project plan.
This assignment requires you to submit, at the end of week 4, a single page project plan. This project
plan will contain five components:
1. A statement detailing your ‘field of research’ – in this, you must clearly explain the relevance
of your field of research for the profession, towards which you are studying.
2. A source of secondary data linked to your chosen field of research. You will be required to
either include a website with a link to a publicly available raw secondary data set, or a short
description of how you will use publicly available sources as raw secondary data.
3. A research question or questions that can be answered with the secondary data set you
identified; this requires clarity on the questions and possibly a more detailed definition of
variables or key themes to be explored.
4. The search terms you propose to use in Google Scholar to identify literature in the field of the
research question.
5. Pick (at least) THREE peer-reviewed scholarly articles that arise from the result of your search
and that you think will be suitable to become part of your project’s literature review. Write two
sentences that combine ALL THREE (or more, if you have chosen more) of these sources
(referenced correctly) and provide them in a reference list.
A compulsory presentation of your research idea for assessment 1 step 1:
Prepare a three minutes tutorial presentation on your draft research plan in week 2 and week 4. This task
has been explained in the assessment 1.1 brief in Moodle as well. Your Lecturer and Tutor will help you
understand the task in class if you need further explanation. Distance students should contact the unit
coordinator for support if required.
Tutorial presentation of assessment 1.1: Students attending the week 2 and 4 tutorials must come
prepared to present their research project ideas for assessment 1.1 in three minutes. The presenters will be
selected randomly by the tutor in week 2 and the rest of the students will present in week 4. The tutor will
provide oral feedback after each presentation.The distance students will present their ideas via the weekly zoom sessions (link will be available in the unit Moodle site) in week 2 and week 4. The schedule of the zoom
sessions will be regularly announced in news forum announcements.
You will prepare maximum two slides for your three minutes tutorial presentation based on your
understanding of and preparation for the assessment task 1.1. This presentation is a prerequisite of
assessment 1.1 and will not directly bear any mark. However, attending this presentation is mandatory for
receiving early feedback from the tutor on assessment 1.1. If you miss the presentation in both week 2 and
week 4 tutorials, there will be no feedback provided on your assessment 1.1 by the marker. Therefore,
please make sure you attend at least one of these presentation tutorials before you submit your assessment
1.1. This presentation is a scope for you to receive feedback on your ideas from your tutor which will
potentially increase your chance of getting higher marks in Assessment 1. Since there is no mark directly
associated to these presentations, it is in your best interest to present in week 2 (the earlier week). It is also
important for you to attend week 4 tutorial to learn from the feedback of your tutor on your fellow
classmates’ ideas.
Key aspects of the three minutes tutorial presentation:
This presentation is a mandatory prerequisite to assessment 1.1 but will not directly bear any mark.
Moreover, attending this presentation is essential for receiving feedback from the tutor on assessment 1.1.
The power point presentation should focus on the first three contents (1, 2 & 3) of the single page project
plan listed above. These three points are important for the tutor to provide feedback. The duration of
the presentation is only three minutes and therefore students are expected to go straight to the field of
research, research questions and data link parts of their assessment 1.1 research plan. Students should
not worry about presenting an unacceptable idea or displaying poor presentation skills. The purpose of
this tutorial activity is to provide feedback to the students on assessment 1 and not to mark them on
the content or quality of the presentation.
Step 2, worth 25% of total unit marks: Project proposal.
For this assignment, due at the end of week 6, you will be asked to use the feedback from step 1 to
prepare a proposal detailing your proposed project. The proposal is to be written in professional report
format and contains the following:
· a short, preliminary literature review that places your project within the context of your
profession;
· a focused research aim, and at least one research question; and
· a research plan, including: an overview of your proposed methods of data collection and data
analysis; Gantt chart schedule; and clear presentation of data sources.
The required length for this report is 1,750 words (+/- 10%), excluding preliminaries, reference list
and appendices. You are required to include at least 10 suitable high-quality peer-reviewed
scholarly journal articles.
Assessment Due Date
Assessment 1.1 (single-page project plan) is due in WEEK 4 (Saturday 10/08/19 at 11.45 pm AEST) and Assessment 1.2
(project proposal) is due in WEEK 6 (Friday, 30/08/19 at 11.45 pm AEST)
Return Date to Students
Results and feedback will be available in Moodle approximately within 10 business days (2 weeks, excluding university
vacation).
Weighting
40%
Assessment Criteria
As a Masters-level student, you are required to engage in research as per the Australia Quality
Framework (AQF) guidelines. Two specific requirements need to be considered. Students need to
demonstrate “a body of knowledge that includes the understanding of recent developments in a
discipline and/or area of professional practice”, and demonstrate “knowledge of research principles and
methods applicable to a field of work and/or learning”.
Each unit in your Masters program has a number of required weekly readings in terms of academic
texts, journals and business publications that represent the appropriate body of knowledge and recent
developments referred to by the AQF. In order to demonstrate the ability to engage in appropriate

research, students should read and utilise these texts and journals and publications, and as a Masters
student, demonstrate an ability to research beyond this minimum standard through additional texts,
journals and studies that demonstrate an ability to engage in independent research. This is an
advanced level course, and accrediting bodies are also looking for evidence of independent research,
so the ability to conduct this project without continually relying on your tutors and lecturers is an
important part of the learning process for this unit.
You should ensure that you understand the specific research that is required for each assessment piece
and recognise that if you merely meet this minimum requirement, you will receive the minimum grade
for demonstrated research.
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS,
WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE. A full list of
references must be submitted as part of the assessment.
Your assignment will be marked on the following criteria; a detailed marking rubric for each step is
available in Moodle:
· Clarity and suitability of statement of ‘field of research’
· Suitability of data sources
· Search terms
· Ability to integrate sources into academic writing
· Professional presentation and accuracy of work
· Quality and appropriateness of references, and accuracy of referencing
· Feasibility of project within time-frame
· Aim and objectives/research questions
· Preliminary critical literature review
· Organisation of the project
· Written communication
Referencing Style
American Psychological Association (APA)
Submission
Online
Submission Instructions
Word document; submission via Moodle
Learning Outcomes Assessed
Develop an advanced and integrated understanding of current issues in your profession
Apply the skills and knowledge gained from other subjects to identify and successfully investigate a complex
problem relevant to your profession
Critically review current relevant literature to inform your project’s aims and approach
Apply research skills to identify, collect and analyse suitable secondary data relevant to your chosen problem
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Research
Self-management
Ethical and Professional Responsibility
2 Project Report
Assessment Type
Research Assignment
Task Description
This is an individual, written assessment, to be completed in report format. You are required to write
around 3,000 words (+/- 10%), excluding title page, preliminaries, tables, figures, reference list and
appendices. The report requires in-text referencing and a full reference list in APA style, with evidence that you have critically read and integrated a minimum of 20 suitable scholarly references.
The purpose of this assessment is to present the final report of the Professional Project you proposed in
Assignment 1. This report should build upon both components of your Assessment 1 and it should be
developed with the help of the tutor/co-ordinator feedback.
In order to successfully complete Assessment 2, you are required to carry out the investigation you
have proposed in Assessment 1 and produce a professional research report that shows that you have
followed through from finding a research question to answering that question and developing
recommendations that arise from your findings. The report will follow the typical structure of a research
report and will need to include the following:
Project title
Introduction (which must include some justification of your topic and your project’s aim and
research question(s))
Critical literature review
A detailed presentation of how you carried out your project (commensurate with a ‘Methods’
chapter)
Findings from your secondary data analysis
Discussion of findings in light of your previously reviewed literature
Conclusion, including recommendations and limitations
Assessment Due Date
Assessment 2 is due in WEEK 12 (Friday, 11/10/19 at 11.45 pm AEST)
Return Date to Students
Results and feedback will be available in Moodle on certification day.
Weighting
60%
Assessment Criteria
As a Masters-level student, you are required to engage in research as per the Australia Quality
Framework (AQF) guidelines. Two specific requirements need to be considered. Students need to
demonstrate “a body of knowledge that includes the understanding of recent developments in a
discipline and/or area of professional practice, and demonstrate “knowledge of research principles and
methods applicable to a field of work and/or learning”.
Each unit in the MBA has a number of required weekly readings in terms of academic texts, journals
and business publications that represent the appropriate body of knowledge and recent developments
referred to by the AQF. In order to demonstrate the ability to engage in appropriate research, students
should read and utilise these texts and journals and publications, and as a Masters student, indicate a
willingness to research beyond this minimum standard through additional texts, journals and studies
that demonstrate an ability to engage in independent research. This is an advanced level course, and
accrediting bodies are also looking for evidence of independent research, so the ability to conduct this
project without continually relying on your tutors and lecturers is an important part of the learning
process for this unit.
Students should insure that they understand the specific research that is required for each assessment
piece and recognise that if they meet this minimum requirement, you will receive the minimum grade
for demonstrated research.
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS,
WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE. A full list of
references must be submitted as part of the assessment.
Your assignment will be marked on the following nine criteria, with the weighting given on the Moodle
site:
· Title, background, definitions
· Justification, aim and objectives/research questions
· Quality and coherence of introduction and conclusion                                                                         · Critical literature review
· Methods
· Findings and analysis
· Discussion
· Written communication
· Quality and appropriateness of references, and accuracy of referencing
Referencing Style
American Psychological Association (APA)
Submission
Online
Submission Instructions
Word document; submission via Moodle.
Learning Outcomes Assessed
Develop an advanced and integrated understanding of current issues in your profession
Apply the skills and knowledge gained from other subjects to identify and successfully investigate a complex
problem relevant to your profession
Critically review current relevant literature to inform your project’s aims and approach
Apply research skills to identify, collect and analyse suitable secondary data relevant to your chosen problem
Synthesise literature and data to develop critical discussion and appropriate conclusions
Communicate key findings in a scholarly manner and outline recommendations for your profession and further
research.
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Research
Self-management
Ethical and Professional Responsibility