BUSN20017 Effective Business Communications Term 2 – 2019

1 Written Response Quiz
Assessment Type
Online Quiz(zes)
Task Description
Weighting: This assessment total weighting is 30% of your overall grade.
Format: The quiz will consist of 30 multiple choice questions.
Content: The quiz will be based upon teaching and learning materials and activities from week one to week three
Date and Time: The quiz will be administered in week four (Friday). You will be allotted 40 minutes to take the quiz.
The quiz will be open from Friday 6.00 AM until Friday 11.55 PM. You have only one attempt at the quiz.
Other: You may not speak or consult with others while taking the quiz. This is a closed book quiz. You may not access
any online (re)sources while taking the quiz.
Number of Quizzes
0
Frequency of Quizzes
Assessment Due Date
Week 4 Friday (9 Aug. 2019) 11:55 pm AEST
On-line
Return Date to Students
Week 5 Monday (12 Aug. 2019)
You will receive a numeric mark. No written feedback is provided.
Weighting
30%
Assessment Criteria
Referencing Style
American Psychological Association (APA)
Submission
No submission method provided.
Learning Outcomes Assessed
Critically analyse communication challenges faced by organisations by applying established theories to develop
innovative strategies to address them
Apply autonomous thinking to reflect on good practices in workplace communication in different organizational
contexts
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Ethical and Professional Responsibility

2 Group oral presentation
Assessment Type
Presentation
Task Description
Length: The presentation must be 15-20 minutes in length.
Groups: During the week three tutorial you will be able to sign up to be one member of a group of three. You may only
present with those individuals enrolled within your tutorial—no exceptions. Failure to sign up for a group will result in
your final mark being delayed.
Format: There are two parts to this assessment. These are:
1. A sentence level speaking outline. Each person must submit an outline that includes the introduction, your individual part, the conclusion, and your references. You will be able to develop your ‘palm cards’ based upon your speaking
outline.
2. A recorded presentation. All members must individually submit the recorded group presentation. The recording of the
presentation must include power points slides and a ‘live’ image of the speakers. This is an extemporaneous
presentation.
References: The assessment must include 15 academic references (assumedly 5 references for each speaker). You
must use the APA reference style.
Case Study: Your group has been given the task of presenting information about professional communication on a
course for graduate recruits in engineering or management (the group may pick either one). Each member of the group
will present information on one professional communication topic. You may choose the professional communication
topic.
This assessment consists of both group and individual work. The group will work together to develop the introduction
and the conclusion. The individual group member’s part of the presentation should include information about.
1. What is the topic?
2. Why the topic important for graduate recruits in engineering/management?
Other: The content of the presentation must not simply be a re-articulation of the information presented in the weekly
teaching and learning materials. You may focus on topics covered in this unit, but you must do so in a manner that
extends the information beyond what was presented during the term.
Your overall mark for this assessment is calculated based upon both the group work and your individual work. You will
receive a group grade for the introduction and conclusion of the presentation. All other parts of the presentation will be
individually marked, including the individual sentence speaking level outline. This case study is based upon a case study
presented in Girdham, M (2015). Work communication: Mediated and face-to-face practices. London: PALGRAVE.
Assessment Due Date
Week 8 Friday (13 Sep. 2019) 5:00 pm AEST
You must individually submit your sentence-level speaking outline and the group video presentation
Return Date to Students
Week 10 Friday (27 Sep. 2019)
You will be able to access your feedback via Moodle
Weighting
25%
Assessment Criteria
Introduction
HD: Excellent introduction; articulates the five parts of the introduction in a
superior manner. 2.55-3 Marks
D: Exceed expectations; clearly articulates the five parts of the introduction; one or two of the components could have
been more specifically stated. 2.25-2.52 Marks
C: Meets expectations; fair introduction; articulates four of the five parts of the introduction; one or two of the
articulated four parts could have been more specifically stated. 1.95-2.22 Marks
P: Average introduction; articulates less than three parts of the introduction. 1.5-1.92 Marks
F: Very poor or non-existent introduction. 1.47-0 Marks
Communication Topic
HD: Demonstrates a high level of detailed knowledge of the topic by providing a very high level of description and
explanation. Utilises current, appropriate, and credible sources. 5.0-4-4.25 Marks
D: Demonstrates a high level of knowledge of the topic by providing a high level of description and explanation. Utilises
mostly current, appropriate and credible sources. 3.75-4.20 Marks
C: Demonstrates a good level of knowledge of the topic by providing some level of description. The explanation could
have been more specifically stated. Utilises some current, appropriate and credible sources. 3.25-3.70 Marks
P: Demonstrates an average knowledge of the topics by providing an average level of description and explanation.
Utilises few current, appropriate, and credible sources. 2.5-3.2 Marks
F: Demonstrates little, if any, knowledge of the topic demonstrating a limited, if any description and explanation.
Utilises little, if any, current, appropriate and credible sources. 0-2.45 Marks
Recommendations
HD: Exceed expectations; recommendations are addressed at a high level of detail based upon appropriate and credible
sources. 5.0-4-4.25 Marks
D: Exceed expectations; recommendations are addressed at a strong level of detail based upon appropriate and credible
sources. One of the recommendations could have been more strongly developed. 3.75-4.20 Marks
C: Meets expectations; recommendations are addressed at a high level of detail based upon appropriate and credible
sources. Two of the recommendations could have been more strongly developed. 3.25-3.70 Marks
P: Meets expectations; recommendations are addressed at a high level of detail based upon appropriate and credible
sources. Three of the recommendations could have been more strongly developed. 2.5-3.2 Marks
F: Below expectations; all the recommendations are poorly developed. 0-2.45 Marks        Conclusion
HD: Excellent conclusion; articulates all three parts of the conclusion in a sophisticated manner. 2.55-3 Marks
D: Exceeds expectations; clearly articulates the three parts of the conclusion; one of the components could have been
more specifically stated. 2.25-2.52 Marks
C: Meets expectations; fair articular of the conclusion; two of the articulated three parts could have been more
specifically stated. 1.95-2.22 Marks
P: Average conclusion; articulates one of the three part. 1.5-1.92 Marks
F: No conclusion provided. 0 Marks
References
HD: The references conform to the APA format both in-text and in the reference list. 2.55-3 Marks
D: The references, for the most part, conform to the APA format both in-text and in the reference list. Very minor
errors. 2.25-2.52 Marks
C: The references, for the most part, conform to the APA format both in-text and in the reference list. There are
consistent minor errors. 1.95-2.22 Marks
P: Less than the required number of references are used. 1.5-1.92 Marks
F: No references are used. 0 Marks
Oral Presentation
The presenter has a clear voice, is expressive throughout the presentation. Eye contact is maintained throughout the
duration of the presentation. 2.55-3 Marks
The presenter has a clear voice, is expressive at times during the presentation. Eye contact is maintained throughout
most of the presentation. 2.25-2.52 Marks
The presenter has a clear voice but is not expressive and/or pronounces some words incorrectly. Eye contact is not
always maintained throughout the presentation. 1.95-2.22 Marks
The presenter’s voice is: not clear at times; not expressive and/or the student pronounces the terms incorrectly. Eye
contact is minimally maintained throughout the presentation,
1.5-1.92 Marks
The presenter mumbles, incorrectly pronounces terms, is not expressive and cannot be heard by a majority of audience
members. The speaker is obviously reading from notes or directly from the slides. 1.47-0 Marks
Individual speaking outline
The outline is clearly structured. The appropriate level of detail is provided. No errors in written communication. 2.55-3
Marks
The outline is clearly structured. The level of detail is lacking in some areas. No errors in written communication.
2.25-2.52 Marks
The outline structure needs improvement. The level of detail is lacking in some areas. No errors in written
communication. 1.95-2.22 Marks
The outline is poorly structured. There is a distinct lack of detail. There are errors in written communication. 1.5-1.92
Marks
The speaking outline is not submitted. 1.47-0 Marks
Referencing Style
American Psychological Association (APA)
Submission
No submission method provided.
Learning Outcomes Assessed
Recognize advanced knowledge and skills required in written, oral, and interpersonal communication to address
complex business problems
Apply professional business writing and oral communication skills to effectively inform or persuade a target
audience
Deliver effective presentations to transmit knowledge, skills and ideas to both specialist and non-specialist
audiences and achieve business objectives
Apply autonomous thinking to reflect on good practices in workplace communication in different organizational
contexts
Engage and collaborate with team members to demonstrate oral, written, and interpersonal communication.
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Research
Self-management                                                                                                                                   Ethical and Professional Responsibility

3
Assessment Type
Written Assessment
Task Description
Assessment type: Individually written essay
Weighting: This assessment accounts for 45% of your final grade.
Due date: The assessment is due in Friday Week 12 at 11:55 PM AEST. There is a late deduction of 2.25 marks per day
after the due date.
Length: The essay must be between 1500-2000 words in length.
Cover sheet: The assessment must include a cover page that contains your name, student number, resident campus,
assessment title, and lecturer and/or tutor.
Format: The essay format should be 1.5 spacing and 12-point font; Times New Roman. As this assessment is an essay
you must write in fully formed paragraphs. You should not use headings or bullet points.
References: The assessment must include 10 academic references. You must use the APA reference style. The
articles must be written within the last 10 years. Textbooks will not be considered as an academic reference.
Case study: You are a country manager for an international agricultural products supplier. The main office is in
Australia. You have recently hired 10 new employees from overseas (you may choose the home country of the new
employees). They will be arriving in Australia within the next six weeks, and in preparation for their arrival you will write
a document about communicating competently and incompetently within the Australian workplace. This document has
two parts:
1. An overview of academic literature relating to communication practices/styles/recent research about business
communication in Australia.
2. Recommendations for these new employees about competent and incompetent business communication
practices (you may focus upon verbal, nonverbal, written, and CMC). There will be four recommendations—two
competency behaviours and two incompetency behaviours. That is to say, how should the new employees communicate
and how they should not communicate within the Australia workplace. You will need to explain why each of the
communicative behaviours are competent or incompetent. The recommendations should be supported by existing
academic articles.
Other: Plagiarism will be monitored to ensure that your submitted work is original and not purchased or copied from
other students. Where assessments are found to be similar or purchased, penalties may apply in accord with University
policy.
Assessment Due Date
Week 12 Friday (11 Oct. 2019) 11:55 pm AEST
Return Date to Students
This assessment will be returned following certification of grades
Weighting
45%
Assessment Criteria
Introduction
HD: Excellent introduction; clearly articulates all parts of the introduction. 5.00-4.25 Marks
D: Exceed expectations; clearly articulates all parts of the introduction; one of the components could have been more
specifically stated. 3.75-4.20 Marks
C: Meets expectations; fair introduction; articulates all parts of the introduction two of the parts of the introduction
could have been more explicitly stated. 3.25-3.70 Marks
P: Fair introduction; missing one part of the introduction. 2.5-3.2 Marks
F: Very poor or non-existent introduction. Missing more than one part of the introduction. 0-2.45 Marks
Body
HD: Demonstrates a very high level of detailed knowledge and understanding of the topic and its professional relevance
using credible and relevant supporting materials. 22.9-27 Marks
D: Demonstrates high level of detailed knowledge and understanding of the topic and its professional relevance using
credible and relevant supporting materials 20.25-22.68 Marks
C: Demonstrate average knowledge and understanding of the topic and its professional relevance using mostly credible
and relevant supporting materials 17.55-19.98 Marks
P: Demonstrates limited knowledge and understanding of the topic and its professional relevance. The supporting
materials do not always obviously and logically relate to the topic and professional relevance of the topic 13.3-17.28
Marks

F: Demonstrates little, if any, knowledge and of the chosen article with extremely limited, if any, use of supporting
materials. 0-13.23
Conclusion
HD: Excellent conclusion; clearly articulates all parts of the introduction. 2.55-3.0 Marks
D: Exceed expectations; clearly articulates all parts of the conclusion; one of the components could have been more
specifically stated. 2.25-2.52 Marks
C: Meets expectations; fair conclusion; articulates all parts of the introduction two of the parts of the conclusion could
have been more explicitly stated. 1.95-2.22 Marks
P: Fair conclusion; missing one part of the introduction. 1.5-1.92 Marks
F: Very poor or non-existent conclusion. Missing more than one part of the introduction. 0-1.47 Marks
Written Communication
HD: Quality of writing at a very high standard. Correct grammar, spelling and punctuation. Format and layout in
professional manner (i.e. 1.5 spacing, 12-size font, Times New Roman). Assessment cover page included, within the
word count. 5.00-4.25 Marks
D: Quality of writing is of a high standard. Few grammar, spelling and punctuation mistakes. Format and layout
in professional manner (i.e. 1.5 spacing, 12-size font, Times New Roman). Assessment cover page included, within the
word count. 3.75-4.20 Marks
C: Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Minor format and layout
issues, assessment cover page included, within the word count. 3.25-3.70 Marks
P: Quality of writing is of an average standard. There are a few grammar, spelling and punctuation mistakes. There are
minor format issues, such as layout is not in professional manner (i.e. 1.5 spacing, 12-size font, Times New Roman).
Assessment cover page is included. Not within the word count. 2.5-3.2 Marks
F: Quality of writing is at a very poor standard so barely understandable. Many spelling mistakes. Little or no evidence
of proof reading. Poor format, no cover page. 0-2.4 Marks
References
HD: The references conform to the APA format both in-text and in the reference list. 5.00-4.25 Marks
D: The references, for the most part, conform to the APA format both in-text and in the reference list. Very minor
errors. 3.75-4.20 Marks
C: The references, for the most part, conform to the APA format both in-text and in the reference list. There are
consistent minor errors. 3.25-3.70 Marks
P: Less than the required number of references are used. 2.5-3.2 Marks
F: No references are used. 0-2.45 Marks
Referencing Style
American Psychological Association (APA)
Submission
No submission method provided.
Learning Outcomes Assessed
Recognize advanced knowledge and skills required in written, oral, and interpersonal communication to address
complex business problems
Apply professional business writing and oral communication skills to effectively inform or persuade a target
audience
Critically analyse communication challenges faced by organisations by applying established theories to develop
innovative strategies to address them
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Research
Self-management
Ethical and Professional Responsibility